SXSW Program

In March 11–14, 2012, SXSW® Interactive took place in Austin, Texas. My assignment was to redesign the official booklet containing the convention schedule and other relevant information. As this was for a class, it wasn’t anywhere near official. However, the assignment was treated just as seriously as if it was official.

The front cover, which utilizes bold, flat colors and sets the tone for the interior.

The inside front cover, which shows the table of contents and the beginning of the schedule. The colors in the table of contents reflect the color scheme used in each respective section.

A sample spread from the interior (specifically part of Saturday) showing the color scheme at work and the flowing body text.